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| Pregunta | Respuesta |
| Profit Maximisation | When a business tries to achieve the maximum profit with low running costs |
| Profit Optimisation | When a business tries to find an alternative with the most cost effective/highest achievable performance under given constraints |
| Business Growth | Improving some measure of the business' success e.g. sales figures, revenue or profit |
| Survival | Trying to stay functioning hopefully with profits, but continuing to exist |
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