The Undateables

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brief overview of The Undateables case study for tv
Charlotte Holland
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Charlotte Holland
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The Undateables Producer Lucy Leveugle
The Undateables Production Company Betty
The Undateables Release Date 3rd April 2012
The Undateables Broadcast Channel Channel 4
The Undateables Director Luke Sewell
The Undateables Marketing and Promotion "love is blind, disfigured, autistic" "sensationalist marketing" (Mencap '12) 21 complaints to ASA (Gypsy weddings got 300) ads: "irresponsible, harmful and offensive" "could encourage bullying"
The Undateables Genre "shockumentary" 'Victorian freak show' light-hearted and funny to attract mass audience Does it really educate or is it just there to entertain?
The Undateables Background and Context "the title did have some problems + people didn't want to take part" - Liz Warner at 'Betty' began as a one off in 2006 C4 makes "cutting edge documentaries"
The Undateables Narrative light-hearted narration editing and 'carnivalesque' music somewhat mocking Sally Phillips - overtly patronising tone narrative structure for each episode is the same
The Undateables Representation intrusive to peoples' lives editing makes thing seem so different trying to challenge social prejudices the title itself is controversial Tom Sutcliffe criticised it for making light entertainment of disability
The Undateables Audience Response The Guardian - "offence equals controversy, controversy equals ratings" Daily Mail - "the nastiest, most dismissive title C4 producers have ever coined" The Telegraph - "eye-opening, refreshing ad brutally honest" Online Blog - "the title creates a sense of othering" Mencap - "people with disabilities are under-represented in the media" The Metro - "after its outing proved popular with the viewers"
The Undateables Audience Postioning sympathy/pity positioned to learn something whilst being entertained
The Undateables Audience Targeting listened to response for S01 and changed S02 tone of narrative voice shifts - less patronising introduce themselves music changes - "fairground" to "emotional"
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