FARR - 1996 - stated that social
psychology has neglected
culture has it has been
dominated by Anglo-Saxon
American, middle class people
TRIANDIS - 1980
- 80% of the
world's
psychologists are
American
GARFINKEL - 1967 -
there is a tendency
for people to fail to
recognise that their
life is only one of
many possible lives
57 % Asian, 21
European, 14 Western
Hemisphere, 8
African..... 70
Non-white, 30 White...
70% unable to read,
80% in sub-standard
housing, 50% suffer
from malnutrition.
CROSS-CULTURAL
PSYCHOLOGY - comparing
cultural effects on human
psychology. looks at
diversity and the reasons
for that diversity. looks at
new psychological
universals.
RACE is a group of
people distinguished
by similar and
genetically
transmitted physical
characteristics
ETHNICITY =
cultural heritage,
NATION = people
who share
common
geographical
origin,
TRADITIONS =
rules and
symbols etc.
CULTURE-BOUND -
theory and data
conditioned by a
specific cultural
background
CULTURALLY
BLIND - theory
and data tested
outside the host
culture
WHAT IS
CULTURE?
BOND - 1998
- culture is a
system of
shared
meaning.
BOAS - 1930
- culture is the
social habits
of a
community.
HOGG &
VAUGHAN - 2007 -
culture is an
expression of
group norms at a
national, racial
and ethnic level
MORELAND
ET AL - 1996 -
culture is an
instance of
group memory
and so the term
culture can be
applied to
social
collectives of
all sizes
HISTORY - culture and
personality in the 1920s
emphasised there are close
parallels between each
society's culture and the
common characteristics of its
people
MEAD - 1928 and
BENEDICT - 1934 -
wrote about
ethnographic research,
immersion of the
researcher in the
everyday life of its
people
TAJFEL - 1972 - has
social psychology
neglected culture,
experiments do not
consider cultural
differences in the
variables, you cannot do
experiments in a cultural
vacuum
FACE RECOGNITION - BRIGHAM
AND BARKOWITZ - 1978 -
OUTGROUP HOMOGENEITY
EFFECT - recognise own race
more accurately than pictures of
other races. outgroup are seen as
more similar than ingroup. "they
are the same, we are diverse"
TYPES OF
CROSS-CULTURAL
PSYCHOLOGISTS
CROSS-CULTURAL
PSYCHOLOGISTS - test
theories about the
differences between
groups using traditional
methods, questionnaires,
interviews
CULTURAL
PSYCHOLOGISTS
- focus on universal
processes where
cultures are
transformed using
qualitative
methodology
INTERCULTURAL
- look at
communication
across cultures
ETIC-EMIC
DISTINCTION. ETIC -
similiar, focus on
universals, e.g. we all eat.
EMIC - different,
culturally different.
CULTURAL
VARIATION
IN
BEHAVIOUR
HEIDER - 1958 -
people motivated
by two needs. 1.
the need to form a
coherent view. 2.
the need to gain
control over the
environment
ATTRIBUTION
STYLES
DISTRIBUTIONAL
ATTRIBUTION -
individual
behaviour as a
result of
INTERNAL
CAUSES
SITUATIONAL
ATTRIBUTION -
individual
behaviour as a
result of the
environment
FUNDAMENTAL ATTRIBUTION
ERROR - bias in attributing
another's behaviour more to
internal than to situational causes.
LEHMAN - 2004 - there are subtle
but inconsistent differences in
thought processes between east
Asians and north American
MILLER - 1984 - Hindu
Indians were much less
likely than North
Americans to make
distributional rather
than situational
attributions
internal =
dispositional
vs. external =
situational.
COLLECTIVIST cultures -
high value on conformity
and interdependence,
group membership =
asian and african
cultures.
INDIVIDUALISTIC = north
american and western
european
people from collectivist
cultures (asia) are more
likely to believe that a
person's behaviour is
due to situational
demands and
individualistic are more
likely to see behaviour
as dispositional
VARIATION IN
CONFORMITY
SMITH AND BOND - 1998
- replication of ASCH's line
study, in 17 countries, and
found considerable cultural
variation in conformity to
group pressure.
NON-WESTERN had the
highest conformity, seen
as escaping
embarrassment instead of
conforming
BERRY - 1967 - more
conforming found in a food
accumulating culture than in
a hunter gatherer society
BECAUSE the food
accumulating culture
requires cooperation to
harvest a single crop
whereas the hunter society
is concerned with hunting
on an individual basis.
EAST MEETS
WEST
FISKE ET AL -
1998 - refers to
two cultural
patterns,
europe and
america = west,
east asia =
east.
TRIANDIS -
1994 - "I am kind"
(west), "my
co-workers think I
am kind" (east)
TRIANDIS - 1989 -
cultures mainly vary in
the extent of their focus
on the self, individualistic
vs. collectivist.
MARKUS AND
KITAYAMA - 1991 -
WEST =
independent. EAST =
interdependent.
FIJEMAN ET AL -
1996 - COLLECTIVIST
cultures contribute to
others and support
them.
INDIVIDUALISTIC
cultures expect to
contribute less to
others.
PROSOCIAL
BEHAHIOUR - NADLER -
1986 - compared a
collective farm with a city
and found prosocial
behaviour more likely to
occur in rural areas than
cities, as self-reliance and
individual achievement is
focused on in western
cultures
PERSONAL SPACE -
cultures vary,
westerners are more
likely to stand further
away than easterners
VIGNOLES ET AL -
2000 -
self-distinctiveness
may be universal,
however there are
different meanings
dependent on
culture.
COLLECTIVIST
CULTURES such
as CHINA, people
are employed on
the basis of ties to
current employees
rather than
traditional ways
No signle dimension, such as
individualism and collectivism can
explain the complex and varied
cultures, the impact of RELIGION
HAS BEEN NEGLECTED IN
CROSS-CULTURAL RESEARCH
despite its impact in international
affairs.
CONTACT BETWEEN CULTURES -
cultural groups come into contact with
one another which should be enriching
howevr, perceived threats might boil
over into conflict. most intercultural
contact does not last long enough to
cause a change in attitudes /
stereotypes.
ETHNOCENTRISM -
belief in the
superiority of one's
own ethnic group.
difficulties with
communication
between cultures, may
be seen as aggressive
when those are the
cultural norms.
VAUGHAN - 1962 - the
extent to which a culture is
perceived as dissimilar to
our own can affect
intergroup contact. the
more dissimilar a culture is
seen to be, the more
people want to distance
themselves
cultural variations in
KINESICS, the
linguistics of body
communication.
from
book
WUNDT- 1897 - social
psychology is all about
collective phenomena
such as culture.
GARFINKEL - 1967 - social
psychology is CULTURE
BOUND and CULTURE
BLIND. culture bound is theory
and data conditioned by one
specific cultural background.
culture blind is when theory
and data is untested outside
the host culture.
HOFSTEDE - 2001 -
culture is the set of
cognitions and practices
that identify a specific
social group and
distinguish it from others.
ETHNOGRAPHIC
RESEARCH -
fieldwork
requiring
immersion of the
researcher in the
everyday life of
its people.
BARTLETT - 1923 - WAR
OF THE GHOSTS folk
tale and participants had
to reconstruct it from
memory. they found that
the original story was
constructed to bring it
more into line with what
they would remember
easily, resulted in cultural
transformation of the
tale.
cross cultural
psychology is the study
of the interaction
between cultures.
cultural psychology
focuses on how people
extract meaning from
their environment
ULTIMATE ATTRIBUTION
ERROR - to attribute bad
outgroup and good ingroup
behaviour internally and good
outgroup and bad ingroup
behaviour externally.
FUNDAMENTAL
ATTRIBUTION
ERROR -
another's
behaviour more
to internal than
situational
causes.
LEHMAN ET AL -
2004 - there are
differences in thought
processes between
cultures.
COLLECTIVIST
cultures tend to be
more holistic and
relationship orientated
whereas
INDIVIDUALISTIC
cultures tend to be
more analytic and
linear in their thinking
COGNITIVE
DISSONANCE -
conflicting
attitudes
produces a
feeling of
discomfort
CONFORMITY TO
GROUP PRESSURE -
smith and bond - 1998 -
ASCH'S is the most
replicated social
experiment of all time.
found conformity was
stronger outside western
europe, which can be
interpreted as indicating
escape from
embarrassment
AGGRESSION - COHEN
AND NISBETT - 1994 -
greater violence is linked
to the south of america
due to the herding
economy where they are
more violent in order to
protect their property.