A company valuation determines how much a business is worth. There are three basic
valuation methods and criteria: approaches to assets, income and marketing
While no method can accurately assess the true value of a business due to market changes, different
approaches tell a different story of a company's value from multiple perspectives
Income approach
It is common in the commercial
area in the areas of valuation of
goods and in business valuation
Measures the buyer's risk against the
company's potential profits. Two
methods are used to reach a value:
capitalization
Capitalization uses a
formula based on previous
results
Companies with a track
record of good
performance are better
measured by the
capitalization method
Discount
These methods use a formula to calculate the
value of the company based on future earnings
The discount takes into
account the risk factors
assumed by the buyer
Untested new
businesses, can be
better valued with
the discount
method
Real options
It is considered a very useful tool
for business strategy and also a
very reliable valuation method
The decision tree technique was
implemented as a key tool in the real-world
option valuation method
In a purchase option (financial or Real), the value of the
option behaves similarly to that of the underlying asset.
If the price of the underlying asset increases, the price
of the option increases as well and vice versa. If the
option is for sale, the opposite is true
Types of real options
Expansion option
Contraction option
Expansion or
shrink/change option
Initiation or deferral
option
Abandonment or term option
Sequence of options
Outgoing product mixing option
(Output mix)
Option to mix incoming
products ( Input Mix)
Cost Approach
It is based on the principle of
substitution, which states that no duly
aware buyer of the general
characteristics of a good would be willing
to pay for it more than it would be
difficult to replace it with another that
provides such usefulness
Applies to substitutable goods such as
valuation of facilities or improvements.
The new replenishment value,
replacement value, and net replenishment
value are applied within this concept.
The Cost Approach is the result
of the sum of the Commercial
Value of the Land plus the
Replenishment Value of the
Improvements
Market approach
They are commonly known as multiple
valuation and fall within the group of
comparative methods
This method calculates the value of a company
by comparing it with those similar to it by using
defined key figures based on the information of
those comparable companies
In these key figures the numerator is the value of the
comparable companies and the denominator a
certain parameter ( Profits, Sales, Cash Flow)
The ratio is calculated by comparing the value
of the comparable company and is easier when
comparables are listed on the stock exchange