In 36/37 cultures, females valued "good financial
prospects" more highly than males (the exception being
Spain)
In all 37 cultures males rates "good looks" in
their mate more than females did.
In all 37 cultures, both males and
females preferred the male to be the
older partner. This was supported by the
mean actual age for marriages
(males=28.2 and females = 25.3)
There was evidence to show that males valued chastity
more than females but this was not universal, 23/37. China
and Ireland were examples of cultures which valued
chastity generally.
In 34/37 cultures, females valued "ambition" more highly than males
(notable exception of Zulu culture.)
"kindness and understanding" were rated highly by most pps.
Conclusions
Sex differences involving mate preference for
earning potential, relative youth and physical
attractiveness were strongly confirmed across
all cultures.
There is evidence for evolutionary
explanations of human behaviour
Males and females throughout the world tend to
look for different things in a mate
Mate preferences relates to the reproductive capacities of the different
genders to ensure their genes survive.