CASE FOR SUPPORT

Nota:

• All this information can be found in: Achieving Excellence in Fundraising 4th Edition Chapter 4 Starting at pg. 37

1. Case Resources
   1. Elements of Case Resources (10)

      Nota:

      • For further explanation see Achieving Excellence in Fundraising 4th Edition Chapter 4 - Table 4.1 Pg. 41
      1. Mission Statement
      2. Goals
      3. Objectives
      4. Programs & Services
      5. Finances
      6. Governance
      7. Staffing
      8. Facilities, Service Delivery
      9. Planning, Evaluation
      10. History
      11. Case Statements
          1. Internal
             1. Information
             2. Knowledge
          2. External
             1. Case Expressions
                1. Qualities & Desired Responses (6)
                   1. Relevance
                      1. 1. Attention
                   2. Proximity
                      1. 2. Interest
                   3. Sense of the Future
                      1. 3. Confidence
                   4. Immediacy
                      1. 4. Conviction
                   5. Excitement
                      1. 5. Desire
                   6. Importance
                      1. 6. Action
                2. To Be Effective
                   1. State a need
                   2. Document the need
                   3. Strategies to alleviate the need
                   4. Identify who benefits
                   5. Demonstrate organizational competence
                   6. Specify resources required
                   7. Tell how to make gifts
                   8. Explain benefits of giving