1. Some non verbal communication is universal,
which suggests it's innate, not learnt
2. It cannot explain why some behaviours persist even
after being punished
3. If we are brought up in the same way, why do siblings have different non verbal communication?
Core Study
Yuki 2007
Procedure: cross cultural study of
American & Japanese students
Questionnaire of 6 emoticons
DV: To measure if they looked at eyes or
mouth for non verbal communication
Americans: mouth
Japanese: eyes
Non verbal communication
is socially learned
1. Lacked ecological validity - 2D faces
2. Sample not representative - not generalisable
3: DV too simplified
Alternative Theory
Instinct for animals to live long enough to pass on their
genes that help them survive and reproduce
Universal
Some signals are innate
Help us survive - warding off potential threats
Allowing people to co-operate
Helping to communicate within a relationship
Applications
Social Skills Training
Works on assumption that non verbal
communication can be learnt
It's the application of our knowledge of non verbal communication to
situation to help people cope
To help people stand up for themselves
All round skills: conversation maintenance
Modeling, instruction, role play, rehearsal
For offenders: social skills training - may avoid getting into conflict
Individual Differences
Key Concepts
Individuals are unique: you are self-aware,
have self control and self discipline
Free will: to make your own
choices and fulfil your own destiny
Self-concept: mental image of yourself,
both physically and psychologically
Core Theory
Humanistic
Theory
Self concept:
mental image
of oneself
Ideal self: what we
would like to be
Self esteem: to be
happy with ourself
Unconditional Positive Regard: being positive no matter what
1. Concepts are too vague
and difficult to measure
2. Focuses too much on the individual,
if we are all unique why can we predict
behaviour?
3. Ignores genetic evidence, and 20% of our
behaviour could be genetically inherited
Core Study
Van Houtte & Jarvis 1995
Procedure: questionnaire, 8-11 year olds,
matched pairs of two groups - pet owners or not
Matched on economic
status of family
Measured autonomy and
self esteem in children
Found: greater self esteem by pet
owners and reported having more
autonomy.
Pets improve kids self-concept
1. Kids could lie about how they feel
2. Small sample - only one child so cannot generalise
3. Quantitative data may not be appropriate to measure emotions -
they used closed questions
Alternative Theory
Trait Theory
Personality is genetically determined - we are either
extravert (outgoing) or introvert (quiet)
Neurotic: Anxious and moody
Stability: a stable personality
Applications
Counselling
Counselling for depression: 'client
centered' therapy where the therapist
shows empathy towards the client.
They show unconditional positive regard
The client talks to work out their own
issues as the therapist does not tell them
what to do
Can be used in relationship counselling
and careers guidance
Perception
Key Concepts
Sensation: sensing the environment
around us - touch, smell, sight,
taste, and sound
Perception: Making sense and using the
information we have stored via our senses
Linear Perspective, Texture Gradient,
Superimposition, Height In Plane, Relative Size
Core Theory
Constuctivist Theory
Top Down Processing: your past experiences,
thoughts and expectations affect your perception
This could affect you
consciously and unconsciously
You expect to come across various
patterns and focus your attention
on finding that pattern, so you don't
process information automatically
A perceptual set refers to a
readiness or predisposition to
perceive things in a specific way
1. If perception is based on individual experiences, why
do we tend to perceive things in a similar way?
2. If perception requires experience, then
how do we explain a new born baby's
ability to perceive the world?
3. If we think about it logically, we should
not fall for the same illusion again
Core Study
Haber & Levin 2001
Aim: To investigate the theories of perception
being top down and bottom up processing
Procedure: 9 male college students, driven
to an empty field split into 4 sections
Section 1: empty
Section 2: 15 real size objects
Section 3: Objects
not of known size
4: Cardboard cut outs
Repeated measures
All ptp had to stand in the middle and
estimate how far away all the objects are
Findings: best estimates were for real
world objects of known size
Ptp were relying on previous knowledge
of size of objects to measure distance
Supports the constructivist approach as it relied on experience
1. It is difficult to draw conclusions from a sample that is not very
representative. It was a small sample so it cannot be generalised
2. It was biased because they were all male college students
3. The task and setting were artificial and unfamiliar. Judging the
distance of randomly placed items does not really relate to real life.
Alternative Theory
The Nativist Theory
predicts we are born
with many perceptual
capabilities. We use
them when we need
them even if we have
to wait until
adulthood
Perception is encoded
in our genetic make up
When information arrives from our
senses it starts a pattern recognition
process into motion. The combination
of these simple data allows us to then
perceive more complex patterns
Perception is solely influenced by
our sensory input and nothing else
Applications
Subliminal Advertising
Different parts of the brain are
responsible for different
processing. Information in the left
eye is processed by the right side of
the brain
It is believed that the emotional part of a TV
advert should be on the left side. Right side
should be for language
Jeans may look better when modeled by glamorous models
A brief sound or message without is being aware of it