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The Marketing Mix

Descripción

The 4 Ps
Kayan Pang
Mapa Mental por Kayan Pang, actualizado hace más de 1 año
Kayan Pang
Creado por Kayan Pang hace más de 9 años
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Resumen del Recurso

The Marketing Mix
  1. Product
    1. Product Portfolio/ mix
      1. Product life cycle
      2. Price
        1. Growth factors affecting pricing decisions
        2. Promotion
          1. Promotional activities to enable growth
            1. selecting the promotional mix
            2. Place
              1. Channels of distribution to enable growth
                1. selecting channels of distribution
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