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Chapter 3 The competitive environment

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Chapter 3 The competitive environment
  1. S1 The supply environment
    1. Purchasing research
    2. S2 STEEPLE analysis
      1. Socio-cultural
        1. Technological
          1. Economic
            1. Environmental
              1. Political
                1. Legal
                  1. Ethical
                    1. SWOT analysis
                    2. S3 Competitive forces
                      1. Porter's five forces model
                        1. Monitoring competitors
                          1. Competition and Competitive supply
                            1. Regulation of competition
                            2. S4 Sources of competitive advantage
                              1. Generic sources of competitive advantage
                                1. Porter's generic strategies for competetive advantage
                                2. Two views of competitive strategy
                                  1. Competitive resources and competencies
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