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2608010
Data protection – from the Information Commissioner Office (ICO)
Descripción
Mapa Mental sobre Data protection – from the Information Commissioner Office (ICO), creado por emma.wilson el 28/04/2015.
Mapa Mental por
emma.wilson
, actualizado hace más de 1 año
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Creado por
emma.wilson
hace más de 9 años
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Resumen del Recurso
Data protection – from the Information Commissioner Office (ICO)
Personal data
Living person
Can be ideintified by data
Includes opinions on the individual
Sensitive personal data
Race/ethnicity
political opinion
religion
trade union membership
health
sexual life
criminal activity
What type of data it covers
electronic
data
texts
images
recordings
manual
Who is responsible?
Data controllers
Staff
e.g Think/client/distribution house - whoever is responsible for keeping it updated and secure at that moment in time
Data processors
e.g Distribution house
Should have written data sharing agreements in place with processors
Safest option is to ASSUME that you're the data controller and you are responsible
Data protection principles
1. Processed fairly and lawfully
2. Obtained and used only for the specified purpos(es)
3. Data held will be adequate, relevant and not excessive to the purpose
4. Accurate and (where necessary) kept up to date
5. Not kept longer than necessary
6. Processed in accordance with the rights of data subjects under the 1998 act
Subject access
Prevent processing that causes unwarranted substantial danage or distress
Prevent direct marketing
Automated decision making
7. Data protected by appropriate technical and organisational measures
8. Not to be transferred to a country or territory outside the European Economic Area unless there's an adequate level of preotection
Direct marketing
Think marketing mailing lists
1. Obtain consent for each method used
2. Say who you might share personal details with
3. Keep record of consent and what it covers
4. Provide unsubscribe link on emails an texts
5. Keep a suppression list (not to be contacted)
Second hand marketing lists
1. Check list is accurate and up to date
2. Check consent and what it covers
3. Screen telephone numbers against Telephone Preference Service (TPS)
4. Be open about where you obtained details
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