Rates ramped up from 28% precovid to
36% in online purchases.
Where
Investigators
Global Connected Consumer Index Report
According to their investigation
Once life returns to “a new normal"
Around 39% of people who
answer the survey say they
will mix online and in-store
shopping.
respondents prefer:
Real-time on changes or delays related to their purchases.
Better if mobile or contactless pickup or check-in options.
Privacy is more relevnt than online experience.
Product availability.
Freebies and perks (Promos)
Flexibility for returns or cancellations.
Shoppers prioritized essential items while shopping online.
Curbside pickup options (If available)
Finally, we conclude customers are going to
spend more time at hom which means even in
new normal life, the trend is more purchases
online. Any industry won`t have any platform
to sell their products online in some years will
be out of the industry