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Descripción
Mapa Mental por Gabrielle Hamer, actualizado hace más de 1 año
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Creado por Gabrielle Hamer
hace más de 9 años
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The influence of the Media
- Writers such as US psychologist Leon Festinger (in the '50s) and David Denver (in the 80s) argued that media
influence was limited by three processes:
- (1) Selective exposure:
- Individuals generally choose to be exposed to
newspapers and television programmes that
reflect, rather than challenge, their outlook.
- Individuals generally choose to be exposed to
newspapers and television programmes that
reflect, rather than challenge, their outlook.
- (2) Selective perception:
- Individuals mentally edit the media that they are exposed to,
filtering out content that doesn't fit with their own ideas
- Individuals mentally edit the media that they are exposed to,
filtering out content that doesn't fit with their own ideas
- (3) Selective retention:
- People tend to forget programme and newspaper content that
challenges the views that they hold, while retaining material that
can be used to justify their position.
- People tend to forget programme and newspaper content that
challenges the views that they hold, while retaining material that
can be used to justify their position.
- (1) Selective exposure:
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