Each review is short and quick,
without wasting too much time
delving into plot points and
character traits etc. They focus on
the broader subjects associated to
each particular movie. These
shorter reviews serve as a
‘quick-fire’ review where the editor
will have a strong opinion on the
film and not spend a lot of time on
the fence arguing the pros and
cons.
The language used within
these short reviews is very
informal. The editor does not
want his readers to switch off
their brains because of the
language he is using.
Therefore, he keeps things
simplistic yet with a
professional edge to them.
He almost always ends each
short review with a closing
sentence, "Like it or not, Six
has contributed something
fresh and demanded to pop
culture." Language such as
"fresh" and "demanded" show
the editors personal views.
Quickly and promptly
informs the reader that
the reviews they are
about to read are for
movies currently being
shown in the cinemas
and are not movies
readily available on DVD
and Blu-Ray at that
current time.
By having four shorter reviews on one page the
reader can quickly determine a judgment on
whether to see these smaller releases without having
to read an essay-style review on each one. Which
would become tedious for the reader and ultimately
make them stop reading.
Editors tend
to include
‘Did you
know?’
sections
during
review pages
to keep the
reader
engaged and
teach them
new things
which they
didn’t
already
know about
their
favourite
movie stars.
And, if they
succeed in
teaching
them
something
new, they
could also
subliminally
persuade
them to
purchase a
subscription
to the
magazine.
By neatly and clearly separating each review into four individual sections on the page, Empire have
eliminated the unnecessary factor of confusion which can make most readers stop reading. We can
clearly see the name of each film, the release date, age certificate, runtime, director and cast swiftly
followed by the review itself. Precise information handouts like these please readers and ultimately
persuade them to continue reading and/or purchase a subscription.
The structure of these reviews
mimick the style of longer reviews.
However, these reviews are forced
to be more precise. Every word is
vital is portraying the editors
feelings of said movie. The editor
portrays his feelings without
delving too deep into unnecessary
plot points and then neatly rounds
it off with a closing sentence which
sums up his general feelings
towards the movie.