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3214018
Camping and Caravaning Market
Descripción
Camping caravaning market
Sin etiquetas
camping
caravaning
market
Mapa Mental por
MathildeB
, actualizado hace más de 1 año
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Creado por
MathildeB
hace casi 9 años
14
0
0
Resumen del Recurso
Camping and Caravaning Market
4.UK: 4000 holiday parks and about 530 000 pitches
1. & 5. .Age related activity
25-34: 50%
PC: 92%
Moible: 30%
Tablet: 27%
16-24: 50%
PC: 88%
Mobile: 35%
Tablet: 24%
35-44: 46%
PC: 91%
Tablet: 25%
Mobile: 20%
45-54: 38%
Pc:95%
Mobile: 7%
Tablet: 12%
55 and more: 26%
Digital divide for those age over 65yo
PC: 96%
Tablet: 7%
Mobile: 4%
1.LEGEND: have been camping over the past 3 years (2013)
5.Device used to book a holiday abroad or in the UK (2014)
PC is predominant, but then Tablet is much used as Mobile
40% percent of UK adults who used the internent had been on C&C holiday in the previous 3 years
1.Market drivers
Weather patterns
Price of oil
Household budgets
Caravan supply
1.Camping is more short break oriented (1-3 days) segment (89% 2013)
2.Research process
Home computer (94%)
Mobile used at least once (77%)
Travel specific Internet sites (43%)
Websites for accomodation providers (10%)
Travel review sites (5%)
Travel specific mobile app (19%)
2.Website category reach
Operator (62%))
Aggregator (61%)
Advice (57%)
2. Booking process
Online is predominant: 72%
PC: 93% (2014)
Tablet: 18% (2014)
Mobile: 17% (2014)
3.Overall Uk holiday (2015)
Average lenght : 2,55 days
Average spend per night: 88£
Average spend per trip : 224£
Camping / Caravanning = 13% overall UK holiady
4. 2011: Static rental (37%) < Camping (26%) < Owned static 15%
1.Social Network sites visited for those who have been camping since less than 3 years)
Facebook (43%)
Twitter (53%)
Pinterest 67%
Google + (59%)
LinkedIn (57%)
1.Stable, almost no growth
Domestic Volume Market (2012) : 15,9m
Stable: 16,1 m in 2017
Overseas Volume market: (2012) : 2m
Stable: 2,3m in 2017
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