32557862
Descripción
Mapa Mental por Maria Fernanda Villalba Gonzalez, actualizado hace más de 1 año
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Creado por Maria Fernanda Villalba Gonzalez
hace más de 3 años
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Product Strategy
- What is a product?
- Mix of tangible and intangible
- Be an idea
- A physical entity (a
good)
- A service
- His desires or needs
- Mix of tangible and intangible
- Levels of a product
- 1. Core benefit
- Need that a product meets
- Need that a product meets
- 2. Generic
product
- Process
- This need is met
- Process
- 3. Expected product
- Attributes or characteristics
- Consumers expect when they buy products
- Attributes or characteristics
- 4. Augmented
product
- Offered to the
customer
- Exceeds his or her expectations
- Differentiate their
products
- Offered to the
customer
- 5. Potential
product
- Possible improvements and changes
- In the future add value
- Perceived by consumers
- Possible improvements and changes
- 1. Core benefit
- Physical Attributes or
Characteristics
- Internal
characteristics
- Quality
- Needs or
requirements
- Consumer's
perception
- Quality
- External characteristics
- First glance
- Differentiate a product
- First glance
- Design
- Appearance and
functions
- Facilitate marketing
- Distribution channel
- Appearance and
functions
- Packaging
- Product design
- Aesthetic
components
- Environmental standards
- Product design
- Internal
characteristics
- The Brand
- Key elements of the commercial
- Bonds can be built with customers
- Brand Identity
- Represent in consumers' minds
- Analysis of the
answers
- Identify the connection between the
product
- Represent in consumers' minds
- Typology of brand
strategies
- Brand
promotion
costs
- Different brands for
different products
- Wide
range of
typologies
- Brand
promotion
costs
- Industrial
goods
- Transformed
- Transformed
- Services
- Individually identified and which are
not of other products
- Individually identified and which are
not of other products
- Key elements of the commercial
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