BMW: SUSTAINABLE YET PROFITABLE?

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Kean University Research Days 2016
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BMW: SUSTAINABLE YET PROFITABLE?
  1. CREATING SHARED VALUE
    1. Sustainable products: BMWi3, BMW 3.0 CLS Hommager
      1. Uses raw materials and renewable sources.
        1. Premium Technology partner: Shell
        2. SUSTAINABLE STRATEGY
          1. eDrive
            1. Beyond compliance leadership
              1. Eco-efficiency
              2. TRIPLE BOTTOM LINE
                1. Social: Highly-automated driving promotes accident-free mobility
                  1. Environment: to reduce emissions & recycles their products
                    1. Economic: offers diverse and equal opportunities for men and women of all ages and cultures.
                    2. SUSTAINABILITY INNOVATIONS SYSTEMS
                      1. DriveNow concept similar to Uber and ZipCar
                        1. Connectivity feature enabling self park, self-drive and remote -controlled parking
                          1. Remote Valet Parking assistant linking information with a digital plan of the car to use data in driving the vehicle
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