The video can be posted onto YouTube
and played on music channels such as
4music, Capital TV, MTV music etc.
The more views the video gets the better it is for the artist
as the video can be monetized and they can generate a
revenue from YouTube placing adverts onto their video.
Music channels have to acquire permission and pay the
artist in order to play their music video and this gives the
artist a lot of revenue.
Extension of outlets
Advertisements
To promote themselves and get more recognition
In some music videos the artist or band members are
included and this can be used to create a brand. This may
lead to the target audience buying into the brand. As well as
that music videos allow the artists to create an image of
themselves. An example of an artist that has created an
image for herself is Miley Cyrus.