Convergence's fundamental question STEPHEN QUINN

WHAT IS CONVERGENCE?
1. has as many definitions as the number of people who attempt to define it.
  1. Some saw it primarily as survival
  2. it as a way to protect their place in the market
  3. chance to deliver news and information to consumers in a new and different way
  4. Rich Gordon
    1. forms of convergence
      1. the partnerships between large media companies that permits ‘‘synergy’’
      2. media companies require reporters to be multi-skilled
        "platypus’’
      3. storytelling convergence
        would emerge for the three new digital presentation platforms
        desktop computers
        portable devices
        interactive television
      4. flexibility
      5. Structural convergence
        reorganize the newsroom and introduce new positions
    2. Full media convergence involves a radical change in approach and mindset by both managers and journalists.
      1. The significance of the story will dictate the size of the team.
2. Using many tools
  1. Transmedia
    1. One storyworld, many stories, many forms, one channel
  2. Multimedia
    1. One story, many forms, one channel
  3. Crossmedia
    1. One story, many channels
Competing Models: the business ideal
1. ‘co-opertition’’
  1. New form of business in which organizations that originally were competitors work together when it suits each party.
  2. Barriers
    1. Legislation
    2. Australia and New Zealand
      1. Legislation that forbidsa company from owning a daily newspaper anda television channel in the same market hasunderstandably limited the convergence process
    3. Canada
      1. The NewspaperGuild is concerned about convergence ‘‘diluting’’ journalists’ work. Director Arnold Amber said that asking a reporter to do two jobs lessened the quality of work. ‘‘You’re depleting journalism when you split up that persons focus’’ (Healy, 2002, p. 67).
    4. George Brock
      1. it was better to focus on the paper’s single-media strengths, which were in-depthcoverage and explanation
Competing Models: the journalistic ideal
1. multiple platform delivery should be designed ‘‘to help people live more easily’’
2. ‘‘Convergence offers the audience new ways of absorbing news rather"
  1. Journalists in the 21st century will need a flexible mindset and the ability to adjust to change
What is Driving Convergence?
1. The changing attitudes and lifestyles of news consumers
2. Market fragmentation
  1. greater range
Barriers to Convergence
1. Union concerns for their members’ future
2. More Easy
  1. focused leadership, the same owner, a flexible culture, co-location of media outlets, previous relation- ships between potential partners and no unions.
Key Factors Related to Convergence
1. People are changing the way they use their news media
2. synergy
3. News organizations need a way to flow information and content for multiple platforms.
4. One of the key roles of journalism in the forthcoming knowledge age will be to turn information into knowledge
Conclusion
1. way to do information for differents platforms
2. convergence is about doing better journalism.
3. The journalist must tell with storytelling

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Convergence's fundamental question STEPHEN QUINN

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