Audience: Uses and Gratifications (Blumler & Katz)
Entertainment
To escape, or to be diverted, from
problems relaxing getting intrinsic
cultural or aesthetic enjoyment filling
time
The audience for my music video may
use it for entertainment. I plan for it to
be visually interesting, with fast paced
editing and include a narrative; which
viewers can try and work out what is
real or not.
Surveillance
To find out about relevant events in
immediate surroundings, society and
the world. As well as to satisfying
general curiosity (self-education). This
knowledge can also be used for
personal identity
My music video might be able
to inform the audience about
mental health - specifically
about schizophrenia
Identify
To gain insight into
yourself, and
identify/relate to others
People watching might be able to
relate to the music video in some
way. If they have mental health
problems or know someone that
does