72926
Market attractiveness
assessment and entering- How
would you enter a market?
- Environmental Scanning
- Increase in secondary data
- Data vs Knowledge
- Data vs Knowledge
- Increase in secondary data
- Market Screening
- Basic
- Is there a demand?
- Use Import data and other sales data as a guide
- Is there a demand?
- Economic \ Financial
- Market Indicators
- Market Factors
- Market Size
- Market growth rate
- Estimation by Analogy
- Trend Analysis
- Market Factors
- Growth \ GDP
- Interest rates
- Payment habits
- Exchange Rates
- Market Indicators
- Political \ Legal
- Entry barriers
- Entry enablers - Enterprise Ireland
- Entry enablers - Enterprise Ireland
- Profit Remittance Barriers
- Policy Stability
- N 11 MKIT
- N 11 MKIT
- Entry barriers
- Sociocultural
- Subjective, hard to define
- CSR policy?
- Subjective, hard to define
- Competitor Analysis
- Number, Size, Financial Strength
- Market Shares
- (Marketing) Strategies
- Quality Levels
- Production Sources
- Local
- Imported
- Local
- Pricing Policy
- Level of After Care
- Distribution
- Market Coverage
- Strategic Canvas
- Number, Size, Financial Strength
- Final decision
- Make Personal visit to Market
- Trade fair
- Govt Trade Misison
- Unhurried Field Trips
- Face to Face Interviews
- Face to Face Interviews
- Trade fair
- Hire local research groups
- Hire Local Project Manager
- Experience of same
area or culture
- Experience in your
company or industry
- Experience of same
area or culture
- Make Personal visit to Market
- Basic
- Entry Modes
- Equity
- Wholly Owned Subsidiary
- Full ownership
- Greenfield Site
- Less Likely (export jobs)
- Full ownership
- Joint Venture
- IJV
- IJV
- Merger \ Acquisition
- Wholly Owned Subsidiary
- Equity or Non Equity
- Strategic Alliance
- Reduced competition \
Collusion
- Reduced competition \
Collusion
- Strategic Alliance
- Non Equity
- Licensing
- Access to patets \ tech
- Royalties paid (2-5%)
- Patent Laws being enforced
- Access to patets \ tech
- Franchise
- Franchisee
- Brand
- Procedures
- Suppliers
- Brand
- Franchisor
- Retain rights on strategy
- Retain rights on strategy
- Franchisee
- Turnkey
- Exporting
- Little investment
- Low risk
- Indirect through agents
- Direct (easier www)
- Little investment
- Contract Manufacturing
- Licensing
- Equity
- Type
- Pioneer
- Gains market share advantage
- May not perform as well as followers long term
- Successful when high barriers exist, strong resources
- Gains market share advantage
- Follower
- Many by default
- Let pioneers take risk
- Many by default
- Pioneer
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