73381
Descripción
Mapa Mental por bennevin26, actualizado hace más de 1 año
|
Creado por bennevin26
hace más de 11 años
|
|
Research
- Primary
- First hand information
gathered about a market
which has been self
collected
- Advantages
- Up to date
- Asks the questions
you want to know
- Collects results
nobody else has
access to
- Up to date
- Disadvantages
- Time consuming
- Costly
- May be biased due to
who has been asked.
(Generalisable)
- Time consuming
- First hand information
gathered about a market
which has been self
collected
- Secondary
- Research that already
exists and has been
collected by someone else
for another purpose
- Advantages
- Cheap
- Fast
- Can still answer
the questions you
want to be asked
- Cheap
- Disadvantages
- May not answer
the question you
want to be asked
- May be out of date
- Anyone has access to the info
- May not answer
the question you
want to be asked
- Research that already
exists and has been
collected by someone else
for another purpose
- Product Trial
- Research conducted on a sample of
people to determine the success of the
product and to find out how any
improvements can be made
- Advantages
- Helps identify any
flaws the product has
- Helps to find out how well
the product will do
- Customers opinions
are taken into
account in order to
improve the product
- Helps identify any
flaws the product has
- Disadvantages
- Make the product
available to
competition
- Costly
- Sample size can
often be too small
to generalize
- Make the product
available to
competition
- Research conducted on a sample of
people to determine the success of the
product and to find out how any
improvements can be made
¿Quieres crear tus propios Mapas Mentales gratis con GoConqr? Más información.