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Audience

Descripción

Media Studies Mapa Mental sobre Audience, creado por archiexboxlive el 09/04/2014.
archiexboxlive
Mapa Mental por archiexboxlive, actualizado hace más de 1 año
archiexboxlive
Creado por archiexboxlive hace más de 10 años
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Resumen del Recurso

Audience
  1. Uses and gratifications theory
    1. Diversion
      1. Entertainment
      2. Personal relationships
        1. Forming a relationship with someone in the media
        2. Personal identity
          1. Finding out who you are
          2. Surveillance
            1. Getting information from the media
          3. Oppositional Readings
            1. Dont agree with the media text
              1. don't agree in any way
              2. Negotiated reading
                1. Agree with the text
                  1. Disagree with the text
                  2. Preferred reading
                    1. Agrees with the text
                      1. Doesn't disagree at all
                      2. Mode of address
                        1. Age
                          1. Gender
                            1. Male
                              1. Female
                              2. Nationalility
                                1. Religion
                                  1. Socio-economic grouping
                                    1. working class
                                      1. Skilled working class
                                        1. Middle class
                                          1. Upper middle class
                                            1. Upper class
                                            2. Ethnicity
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