Unit 2 Rebranding

The need to rebrand
1. Cities in decline
  1. Increase costs of upkeep
  2. Loss of retailing from CBDs
  3. Loss of offices from city centres
  4. Factors influencing decline
    1. PA p.294
    2. Case study
      1. Birmingham
2. Coalfield communities
  1. Loss of jobs
  2. Dereliction
  3. Lack of education
3. Countryside in crisis
  1. Challenges for the countryside
  2. PA p.297
4. Problems a the seaside
  1. Decline in physical and social environments
    1. Problems in coastal areas
      1. PA p.297
    2. Case studies
      1. Blackpool
      2. Swanage
      3. Boscombe
Rebranding Strategies
1. Players/Stakeholders
  1. Public sector
  2. Private firms
  3. Sponsors
  4. Voluntary sector
2. Approaches (PA p.302-303)
  1. Bottom up
  2. Top down
  3. Partnerships
3. Rural rebranding
  1. Building on what's there
    1. Location
    2. Physical environment
    3. Cutural heritage
    4. Human capital
    5. Physical capital
  2. Range of rural strategies
    1. PA p.303
    2. Local activities/farming
    3. Integrated projects
    4. rural heritage
    5. specialist food towns
    6. innovative arts/media
    7. new technologies
    8. rural energy
    9. off-farm diversification
    10. Local case studies
  3. Role of technology
    1. Switching on rural environments
      1. Broadband - Cornwall
  4. Farm diversification
4. Urban strategies
  1. Sport and culture
    1. Case studies
      1. London Olympics
      2. Manchester
      3. Glasgow
  2. City identity
    1. Manchester - city of culture
    2. Birmingham future city strategy
    3. Northampton
      1. Northampton Alive
        Range of rebranding elements
  3. Changing built environment
    1. Shopping & commerce
      1. Birmingham
      2. London Docklands
  4. Sustainability image
    1. Curitiba, Leicester
Managing rural rebranding
1. Success of Rural Tourism
  1. Case studies
    1. Cornwall
    2. Brampton Valley Way
  2. Rural technology
    1. Broadband in Cornwall
  3. Rural/farm diversification
    1. Local case studies
Managing urban rebranding
1. Flagship schemes
  1. Birmingham
    1. NEC
    2. ICC
    3. Bullring
    4. Grand Central
2. Heritage tourism
  1. Birmingham
    1. Brindley place
    2. Canal Basin
  2. Nottingham
    1. Robin Hood Museum & theme
  3. Northampton
    1. Boot & Shoe
3. Sport and leisure provision
  1. London Olympics

Siguiente

Descripción

Resumen del Recurso

Similar

	Creado por John Ditchburn hace más de 10 años