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9602787
COMPETING ON ANALYTICS
Descripción
Mapa Mental para la tarea 1 de BI
Sin etiquetas
inteligencia de negocios
bi
egade
tarea1
Mapa Mental por
Mijail Alania
, actualizado hace más de 1 año
Más
Menos
Creado por
Mijail Alania
hace más de 7 años
36
0
0
Resumen del Recurso
COMPETING ON ANALYTICS
INTRODUCTION
Companies are transforming their organization into armies of killer apps
Companies know information about what clients wants like the competition
Althought many organizations are embracing analitycs, only a few have achieved profiency
Transformation requires a significant investment in tech
ANATOMY OF AN ANALYTIC COMPETITOR
One exmaple is Marriot from 83% to 91% as revenue -management analytics has been used
3 Key Attributes among analytics competitors
Widespread use of modeling and optimization
Predictive modeling
Data in and out in order to understand customers
Establish prices in real time to get highest yield
An enterprise approach
Most business functions can be improved with sophisticated quantities techniques
Centraliza groups to ensure critical data and other resources are well managed and that different parts of the organization can share data easily
Example of procter an gamble create a group of analyst from supplu chaing, sales, etc
SENIOR EXECUTIVES ADVOCATE
Requieres leadership from executives at the very top who have passion for the quantitive approarch
CEO need appreciation and familiriaty
Challenge boils to knowing when to run with the number and when with the guts
THEIR SOURCE OF STRENGHT
Build culture, hire the right people
THE RIGHT FOCUS
One strategy, or They will diffused in the initiatives
Help customers and vendors measure navels
THE RIGHT CULTURE
Analitic and hard discipline
THE RIGHT PEOPLE
Analytical firms hire analytical people
Squadron of analyst to conduct quentituve experimets
THE RIGHT TECHNOLOGY
DATA ESTRATEGY
information must be present it in standard format, integrated and store in the datawarehouse
BUSINESS INTELLIGENCE SOFTWARE
Collect, analyze and diseminate date
COMPUTING HARDWARE
64 Bit processors
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