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43. Expectations Of Frequency Affect Attention

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Flashcards on 43. Expectations Of Frequency Affect Attention, created by Joseph Cohn on 11/10/2017.
Joseph Cohn
Flashcards by Joseph Cohn, updated more than 1 year ago
Joseph Cohn
Created by Joseph Cohn about 7 years ago
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Why should you bring attention to an event or anything that comes along as important in your designs? People don't expect what rarely happens. Make sure you highlight something important, especially if it doesn't come around frequent enough for a user to expect it.
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