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44.) Sustained Attention Lasts About 10 Minutes

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Sorry you said how long can you keep my attention?
Nicholas Graber
Flashcards by Nicholas Graber, updated more than 1 year ago
Nicholas Graber
Created by Nicholas Graber over 4 years ago
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Image: Bored Child (binary/octet-stream)
Lets be honest, many things are boring. We don't enjoy someone feeding us information for minutes on end. When pitching an Idea, always remember you have about 7-10 minutes of unbroken attention before the viewer's mind starts to wander.
What if the information I am sharing requires more than 10 minutes of explaining? If you must share information past the 10 minute mark it's wise to provide the viewer with some sort of break in between info dumps to not exhaust all their attention at once.
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