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| Question | Answer |
| Intentional Approach (Stuart hall) | Used by producers to to present their own view as it matters who is in it rather then the details of it (using words and images to show what they see) |
| Construction Approach | The meaning of this representation is constructed in the mind of the audience. seen as a response to weaknesses in reflective and intentional approaches. |
| Reflective Approach | what we see and hear through the media is a reflection of real life. Taking true meaning and recreating it in the mind of the audience. |
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