Business Management

Question	Answer
Innovation	The process of translating an idea or invention into a good or service that creates value or for which customers will pay.
Marketing Plan	Product specific, market specific, or company-wide plan that describes activities involved in achieving specific marketing objectives within a set timeframe.
Niche market	Narrow segment that aims to provide products to buyers with specific desires and preferences
Social Enterprise	A type of non-profit business that employs people and earns income in order to help address perceived social or environmental issues. For example, a social enterprise might provide valuable services to a population in need, or they might perform volunteer or even paid consulting work on environmental cleanup projects.
Target market	The market at which a product or service is primarily aimed

Resource summary

	Created by Sophee-Ann G over 9 years ago