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| Question | Answer |
| In publication design, an _____ is technically defined as a graphic image reproduced in a document that communicates a message of it's own, supplements a message in the text and/or provides visual appeal | Illustration |
| The graphic designer also has access to a virtual toolbox of smaller images called _____, such as lines, borders, drop shadows, and geometric shapes | Graphic elements |
| A _____ is a black-and-white image reproduced from an original photograph or shaded artwork, such as a painting or charcoal sketch | Halftone |
| The original photograph that a halftone is made from is called a _____ | Full-tone |
| The term refers to the fact that half of the original image (the full-tone) is removed as the image goes through a _____ | Screening process |
| During the screening process, a _____ is applied to the photo or artwork to break it down into tiny dots | Screen |
| Some illustrations don't feature any gray shading, but are made up entirely of distinctive black and white areas. These images are called _____ because they are made of of lines of solid black | Line art |
| _____ is measured by the number lines per inch, with the most commonly used being 55, 65, 85, 100, 120, 133, and 150. The more lines per inch, the finer the dot pattern and the higher the quality of the resulting halftone. A photograph reproduced in a newspaper is a standard 85-line screen where a photograph in a glossy magazine would be a 133-line screen or higher. | Line screen frequency or ruling |
| _____ is the angle of the line screen when the halftone is applied. A single-color photo has a standard 45-degree angle, where a four-color process image would have a different angle for each of the four colors to achieve an optimum reproduction of a full-color image. | Screen angle |
| _____ is the actual shape of the dot that makes up the halftone screen. The standard shapes are elliptical, round and square. Elliptical dots create the smoothest reproduction and are the best choice for photographs of people. | Screed dot shape |
| A graph that features a series of horizontal bars running from left to right is called a _____ | Horizontal bar graph |
| A graph that features bars rising vertically from a baseline is called a _____ | Vertical bar graph |
| In addition to clip art, higher-quality illustrations and photographs called _____ are available for purchase through a stock agency. You can purchase illustrations, photographs, and video clips that reflect current design and cultural trends in a variety of styles and sizes. | Stock art/photography |
| A graph that features lines running from left to right is called a _____ graph | Line |
| _____ graphs are similar to column and line graphs, however feature shading in specific areas to represent particular items. | Area |
| _____ are circular, with the inside divided by rules and often filled with different patterns to represent information in percentages | Pie charts |
| The major events in the history of publishing are nicely presented as a _____ | Time line |
| Many documents compare similar information by lining it up side by side in a _____. They are excellent tools for organizing large amounts of information in a small area. | Table |
| The most commonly used graphic enhancement is the _____ (sometimes called a line) | Rule |
| One commonly used rule is the _____, which is used to emphasize special terms or phrases within a document | Underline |
| ____ are used to set a portion of a page off from its surrounding elements or margins | Borders |
| It’s often more interesting and effective to use a border with two thick lines that create a shadow effect. This type of border is called a _____, because it gives the box a three-dimensional feeling | Drop shadow |
| Text that’s isolated in this way usually has a self-contained message that can be read separately from the main text. Newspapers, magazines, newsletters, and reports frequently use _____ | Boxed text |
| Boxed-text items are often referred to as _____, and these are useful for adding visual interest to pages | Sidebars |
| A _____ is a distinctive graphic symbol that visually represents an organization | Logo |
| _____ are typographic ornaments, such as bells, arrows, stars, scissors, hands, and so on | Dingbats |
| A _____ capital rests on the same baseline as, but extends far above, the body text. | Raised |
| An _____ capital, or _____ capital, is located within the paragraph so that its uppermost part aligns with the body text. | Embedded/Drop |
| A _____ capital extends into the left margin. | Hanging |
| Page layout software allows you to add _____, which is simply the addition of background color to a page or portion of a page | Shading |
| The basic laser printer produces output at 300 to 600 dpi, which is usually sufficient for most documents. However, at times, even 600 dpi just isn’t enough. In such cases, the higher resolution of the professional _____ or professional printing equipment may be needed. This higher-quality output gives added credibility to a document. | Imagesetter |
| The illustrations chosen for a document should be _____ with the purpose of the document; they should be harmonious with the documents message | Compatible |
| An illustration with excellent _____ is clear and sharp | Legibility/Resolution |
| Many nonfiction books and magazines provide a short description near each illustration called a _____. This helps readers understand the meaning of the illustration—and perhaps provides one or two details about the subject picture | Caption/Cutline |
| If you have permission to use a particular photo or illustration, make sure you give the copyright owner an appropriate _____ | Credit line |
| Using any graphic image without permission of the owner is actually a form of theft known as _____ | Plagiarism |
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