401041
Description
Flashcards by tomwillis96, updated more than 1 year ago
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Created by tomwillis96
almost 11 years ago
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| Question | Answer |
| What are the three dimensions of self image? | Bodily Intellectual Social/Emotional |
| What is a sub-culture? | A group of people within a culture that have their own beliefs and interactions. |
| Give an example of a subculture. | The KKK Chavs Emo's |
| Define Signifier? | A sign's physical form (such as a sound, printed word, or image) as distinct from its meaning. |
| Signified | The meaning or idea expressed by a sign, as distinct from the physical form in which it is expressed. |
| Noise (Barriers to communication) | Noise is a physical barrier to good communication since it interferes with the message being communicated. |
| What is a Symbolic sign? | Signs where the relation between signifier and signified is purely conventional and culturally specific. |
| What is an Indexical Sign? | Signs where the signifier is caused by the signified, e.g., smoke signifies fire. |
| What is an Iconic Sign? | Signs where the signifier resembles the signified, e.g., a picture. |
| What is a Denotation? | The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. |
| What is a Connotation? | An idea or feeling that a word invokes for a person in addition to its literal or primary meaning. |
| Define, Preferred reading? | The interpretation of the script that is stressed by the author or the text itself. |
| What is Negotiated Reading? | When someone reads a text acknowledges what the text is saying but chooses to put in their own thoughts. |
| What is Oppositional Reading? | A reading of a media text and completely rejecting its ideas and concept. |
| Define Relay? | A group of people engaged in a task or activity for a period of time and then replaced by a similar group. |
| Define Anchorage | Anchorage is basically used in media to attach meaning to something through either the matching of words to images. |
| Define Myth | A traditional story, esp. one concerning the early history of a people or explaining some natural or social phenomenon. |
| Define Narrative | A spoken or written account of connected events; a story: "a bare narrative of the details". |
| Define Mode of Address | The way in which media texts talk to an audience. (Target audience) |
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