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Description
Flashcards by polly arnold, updated more than 1 year ago
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Created by polly arnold
almost 9 years ago
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| Question | Answer |
| What is a marketing channel? | - The particular set of organisations involved in making a product or service available for use or consumption. (Culture, et al, 2013) - Focused on downstream |
| 'A company that buys in bulk and directly sells to smaller fashion businesses' Best describes what part of the supply chain? | Wholesale |
| What are retailers, and how are they useful? | - Sell directly to the consumer. May have purchased from wholesalers or directly from manufacturers. - Provide an appropriate environment - Give advice and information - Are the closest link to consumers - Provides storage and transportation |
| Describe the different product distribution channels | |
| What are the 11 types of retailers? | 1. Independent (boutique) 2. Retail chains 3. Supermarkets 4. Out-of-town speciality stores 5. Town centre speciality stores 6. Discount retailers 7. Markets 8. Variety stores 9. Department stores 10. E-tailers 11. Catalogue showrooms |
| What are the 6 market levels? | 1. Haute Couture 2. High end (Ready-to-wear pet-a-porter) 3. Middle market 4. High-street 5. Value fashion 6. Other fashion markets (3-6 mass market) |
| What is Haute Couture? | - French term for high-end fashion -Paris is the home to haute couture -Collections are shown twice a year to perspective clients |
| what is pret-a-porter? | - 'Ready to wear' - Fashion houses produce these twice a year at fashion weeks - Not made for individuals but in small quantities to ensure exclusivity |
| Who are some key players in the luxury market? | - Kering - LVMH - Richemont |
| What are some features of High-street fashion? | - Mass market - Caters for all ages and budgets - Uses cheap materials for affordable fashion |
| Who are some key players in the highstreet fashion industry? | - Arcadia - Inditex -Aurora |
| How does this diagram affect how a company markets their products? | |
| Describe the 3 theories of fashion movements | |
| Define: Independent retailers | A boutique, which is commonly privately owned and less than 10 stores. E.g. Harpers Bazaar |
| Define: Retail chains | Several fashion companies owned, managed and merchandised by a head office. Typically more than 10 stores. E.g. Zara, H&M |
| Define: Department stores | Several stores selling a variety of goods in dedicated areas or departments. Commonly targeting mid-upper income groups. - Purchase branded items which are commonly shown in branded areas within the department store e.g. links of london |
| Define: Supermarkets | A self-service store offering a wide variety of goods at relatively low prices. E.g. Tesco, ASDA |
| Define: Value retailers | Sell high volumes at low margin to make an acceptable overall profit. E.g. Primark |
| Define: E-tailors | A company that only sell their stock online e.g. ASOS, Missguided, Pretty Little Thing |
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