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Chapter 38: Marketing Mix

Description

GCSE Business Studies Flashcards on Chapter 38: Marketing Mix, created by 19leesia on 23/02/2016.

Flashcards by 19leesia, updated more than 1 year ago

	Created by 19leesia almost 9 years ago

Resource summary

Question	Answer
marketing mix	strategy: ↑ product design ↑promotion convenient location price right time
product features	functional [do what its made for] appearance [design: shape, size, colour] (USP)[characteristic that makes it unique] product life cycle [modifying products when sales rise and fall]
price depends on?	quality costs of production price of competitors customers wants
Marketing Mix Influences	nature of product(quality) competition market research technology(selling online)

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