Created by Jess Molyneux
over 8 years ago
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Question | Answer |
What is Dyson? | A British company run by James Dyson which manufactures high technology goods, and recently became Britain's leading exporter |
Where is the Dyson research and development HQ located? | Malmesbury, Wiltshire South West England Small market town |
What was previously located on this site? | A Dyson manufacturing plant |
Where is Dyson's manufacturing now based? (Bonus: when did this change occur?) | Malaysia 2002 |
Give geographical pull factors which caused James Dyson to move his manufacturing plant to Malaysia. (Hint: there are 3) | Component suppliers in Eastern Asia Best sales in Australia and New Zealand - China potential market (close to Malaysia) Quality ports, railways and motorways |
Give economic pull factors which caused James Dyson to move his manufacturing plant to Malaysia. (Hint: there are 3) | Low manufacturing costs Low land and building costs (larger factories - more production) Government support for industry |
Give social pull factors which caused James Dyson to move his manufacturing plant to Malaysia. (Hint: there are 3) | English widely understood Government funded universities - highly qualified labour Low labour costs yet high productivity |
What is the difference in labour costs between the UK and Malaysia? | UK worker: £9 per hour Malaysian worker: £3 per hour |
What is the difference in rent between the UK and Malaysia? | UK office rent: £114 per sq m annually Malaysian office rent: £38 per sq m annually |
Give economic push factors which caused James Dyson to move his manufacturing plant to Malaysia. (Hint: there are 4) | Difficult to get staff (uncompetitive wages - £16 000 per year AND labour shortages) No motorway or railway connections Local complaints (24 hour production) No expansion opportunities (so no production increase for new markets) |
What are the advantages of Malmesbury as a location for a research and development plant? (Hint: there are 4) | World's top universities - close by AND good education level in UK (skilled workers) Quaternary sectors of other companies based in UK British roots Attractive place to live - best workers |
Why is Malmesbury an even better research and development location than it was a manufacturing one? (Hint: there are 3 points) | Local complaints no local relevant Lack of access not problematic No need for expansion |
What benefits did Dyson see as a result of the relocation? (Hint: there are 4) | Production costs fell by 30% £102.9 million profit (2007 - 137% increase) No. 1 best US seller (above Hoover) Research allows innovations (Airblade - 80% less energy - green company) |
What were the advantages to the UK of the Dyson relocation? (Hint: there are 4) | 100 extra designers More corporate tax with higher profits Research job opportunities (£40 million spent on research annually) 1200 head office and research employees |
What was the disadvantage to the UK of the Dyson relocation? | 800 semi-skilled workers lost jobs |
What were the advantages to Malaysia of the Dyson relocation? (Hint: there are 2) | Job opportunities (relatively high pay - boosts economy) Inward investment helps development |
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