5351104
Description
Flashcards by Ben Mussell, updated more than 1 year ago
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Created by Ben Mussell
over 8 years ago
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| Question | Answer |
| Graphology | All the visual aspects of textual design, including colour, typeface, layout, images and logos. |
| Multimodal | A text that employs more than one mode of communication e.g. images as well as words or an aspect of speech as well as writing. |
| Discourse | A stretch of language (spoken, written or multimodal) considered in its context of use. |
| Genre | A way of grouping texts based on expected shared conventions. |
| Mode | The physical channel of communication, either speech or writing. |
| Intertextuality | A process by which texts borrow from or refer to conventions of other texts for a specific purpose or effect. |
| Typographical features | The way fonts are used and set out in texts e.g. type, size, colour, background (to the font), underlined, italicised, bold. |
| Orthographical features | The features of the writing system such as spelling, capitalisation and punctuation. |
| Turntaking | The way in which participants take turns at talk in interactions. |
| Adjacency pair | An example of conversational turn taking. Two utterances, by two speakers, one after the other. |
| Discourse marker | Words, phrases or clauses that help to organise what we say or write (e.g. OK, So, As I was saying) |
| Tag question | A question converted from a statement by an appended interrogative e.g. 'It is nice outside, isn't it?' |
| Narrative structure | How events, actions and processes are sequenced when recounting a story. |
| Anaphoric reference | Making reference back to something previously identified in a text (often using pronouns to refer to an already established reference point e.g. "The woman stood by the door. She made detailed notes of what she could see". |
| Cataphoric reference | Making reference forwards to something as yet unidentified in a text e.g. It was warm. It was living. It was a rabbit. |
| Phatic talk | Language that is devoid of content but that supports social relationships i.e. small talk |
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