Stakeholder Analysis

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Second Year Uni Project Management Flashcards on Stakeholder Analysis, created by Alex Millar on 18/06/2016.
Alex Millar
Flashcards by Alex Millar, updated more than 1 year ago
Alex Millar
Created by Alex Millar over 8 years ago
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Resource summary

Question Answer
Who are the stakeholders Individuals and groups with an interest in the project process or outcome
Where are the stakeholders? Both inside and outside of the organisation
Who are the internal stakeholders? Company Director Project manager Project team
Who are the external stakeholders? Customers Shareholders Local community Society
What is stakeholder analysis? its a method that helps us to identify, prioritise and understand our stakeholders
Why analyse them? the understand their expectations/requirements of the project to help classify project success and failure
what do we analyse? skills experience participation preference working styles expectations
where can we analyse/gather info? CVs, contracts Government regulations Myers Briggs, Belbin Objectives triangle Power-interest grid Negative/Positive energy grid
What the objectives triangle? TCQ ^ / \ -------
what does the power - interest grid map out? Stakeholder Power (high or low) and Stakeholder interest (high or low)
what are the categories in the power-interest grid? Monitor Keep Satisfied Keep Informed Manage Closely
What are the categories on the positive/negative energy grid? Passives, Moaners, Opponents, Mutineers Golden Triangle, Waverers Zealots, Schismatics
what sort of people do we ideally want in the team? Golden Triangle and waverers right balance, most realistic n.b. all the people are worth listening to, just need to keep their vibes/attitudes in mind
what is important to remember when analysing stakeholders using these frameworks? that people do change we are not static, we are dynamic and can develop
What stakeholders check points are there? 1 Process - push and pull, steps/stages/phases 2 Performance - quickest, cheapest, best 3 Outcomes - deadlines, milestones, gates 4 Conformance - to plan, budget, specification
How can we take accounts of stakeholders? - Beware of stakeholder differences - Involve stakeholders in the project design process - Share your "well thought through" plan - Communicate/negotiate communication plan - Map socio-dynamics of stakeholders - Be Transparent - Work contingencies into plan to cope with the reality of working with stakeholders
stakeholder management is closely linked to basic customer service/satisfaction - what model is there to understand where expectation and perception can go wrong model of service quality (Parasuraman)
what are the gaps where customer satisfaction can go wrong 1 gap between managers perception of expectations and the actuality of customer requirements 2 gap between understanding the requirements but not how to provide & translate into process specifications
what are the gaps where customer satisfaction can go wrong? 3 gap between providing the requirements and the process delivery during the execution phase 4 gap between the perceived quality of service of stakeholders and their expectations set by communications
What tool is there to help manage these gaps in the model of service quality QFD - Quality Function Deployment
What are the key points of the Quality Function Deployment tool? - customer requirements expressed in their own language - correlated with project team language - requirements prioritised by customer - perceptions of competitor performance are added to gauge relative position for each attribute from the customers POV
why is the QFD tool useful? it provides a correlation between what is to be done - requirements - and how it can be done (project delivery)
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