5967476
Description
Flashcards by Alyssa Hoffman, updated more than 1 year ago
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Created by Alyssa Hoffman
almost 8 years ago
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| Question | Answer |
| Activation | Commitment of financial resources in support of a company's sponsorship through promotion and advertising Includes the sports property's imagery |
| After marketing | Customer retention activities that take place after purchase Provides continuous satisfaction to individuals and organizations who have been customers |
| ADEA (Age discrimination in employment act) | A 1967 law that prohibits discrimination based on age. |
| Administrative Law | A body of law created by rules, regulations, orders, and decisions of administrative bodies |
| Absolutism | Belief that moral precepts are universal Applicable to all circumstances |
| Academic Progress Rate | Most recently initiated by NCAA Collects data on a team's academic results based on graduation rates, eligibility, and retention of student-athletes from the previous year. |
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