6299064
Description
Flashcards by Shannon Hebron, updated more than 1 year ago
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Created by Shannon Hebron
over 8 years ago
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| Question | Answer |
| Define the term Media Literacy | Ability to understand the messages of the media |
| Define the term situated culture | Your situation/life at the moment Can and will change as time/living arrangements do |
| Define the term cultural competence | Ability to relate/understand/empathize Influenced by your gender, race, class etc |
| Define the term Context of Consumption | When/Who with/Why/Where you are watching impacts upon your opinions etc |
| Define the term Active Audiences | Active Audiences take part in the media, they form opinions and interact with the text through social media etc |
| Define the term Audience Positioning | How the producers want the audience to feel and think,, and how it is constructed |
| Define the term Audience Profiling | How an audience is split up |
| Define the term conglomerate | A lot of small companies in different businesses owned by one parent company |
| Define the term construct | How the text is put together, how meaning and messages are put across |
| Define the term Demographics | Audience profiling based on physical factors such as age, gender, ethnicity etc |
| Define the term dominant ideology | The most popular and common ideology |
| Define the term gatekeeping | Allowing things through and keeping things out. The media is a filter for information |
| Define the term heterogynous | Audiences are all different |
| Define the term Hypodermic Syringe Theory? | Audiences are passive, the media is 'injected into them' |
| Define the term ideology | An idea value or belief |
| Define the term institution | Who the company is and how it impacts the text |
| Define the term intertextuality | When a media text references another media text |
| Define Juxtaposition | A contrast |
| Define Mediation | The processes of construction |
| Define Mise-en-scene | How a scene is constructed |
| Define the term passive audience | When an audience has no participation or reaction |
| Define the term psychographics | The audience profiling based on personality traits and ideologies |
| Define the term representation | The way in which the media constructs aspects of the real world Constructed and mediated |
| Define the term stereotype | A simplified representation, Focus on a particular set of expectations Most common and expected. |
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