Section B Glossary

Question	Answer
Oligopoly	A small groupof companies exerts powerful almost executive control over the buiness being done within a particular industry
To be a Major	The company has to be vertically integrated
Vertical Integration	Means having the facilities to lead the whole process of production in their industry
The Downfall of The Golden Age of Hollywood	A lawsuit found that the majors were guilty of oligopolistic practices i.e. independents made no money. They had to sell their cinemas.
The Rise and Recovery of Hollywood	They made peace with television i.e. new competition, by selling broadcast rights for their films
Contemporary Hollywood	Their aim is to make as much money as possible. To increase growth in ancillary markets
Primary Release	A films initial release i.e. cinema
Ancillary Market	Refers to additional markets for a film/TV programme after the primary market release i.e. DVD
Synergy	When 2 or more institutions work together for mutual benefit, as they have a shared target audience
Cross Media Proporties	By going into different institutions in order to gain more money and attention for the film i.e. stuffed toys and mugs
Conglomerate	An institution that has lots of power and works across different industries
Horizontal Integration	When an institution works across a range of industries i.e. Sony
Globalisation	The process whereby the lives of individuals and local communities are affected by worldwide economic forces i.e. dominated by multinational companies

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	Created by bethany_13 over 10 years ago