Created by Lisa Granger
over 7 years ago
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Question | Answer |
Strategies | The means by which long-term objectives will be achieved and are future oriented |
Strategic Management | The art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives |
Strategic Management Process | 1) Strategy Formulation 2) Strategy Implementation 3) Strategy Evaluation and Control |
Strategy Formulation | A plan of action for the organization and its functions, business units and divisions. |
Steps in Strategy Formulation | 1) Strategic Analysis 2) Strategic Direction 3) Strategic Development |
Strategic Analysis | Environmental analysis or situation analysis. Involves a review of internal strengths and weaknesses as well as factors in the external environment that could affect business |
Strategic Direction | Ascertains long term goals and objectives of the organization which are derived from developing the company's vision and mission statements. |
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