Created by Charlotte Holland
over 10 years ago
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Question | Answer |
The Undateables Producer | Lucy Leveugle |
The Undateables Production Company | Betty |
The Undateables Release Date | 3rd April 2012 |
The Undateables Broadcast Channel | Channel 4 |
The Undateables Director | Luke Sewell |
The Undateables Marketing and Promotion | "love is blind, disfigured, autistic" "sensationalist marketing" (Mencap '12) 21 complaints to ASA (Gypsy weddings got 300) ads: "irresponsible, harmful and offensive" "could encourage bullying" |
The Undateables Genre | "shockumentary" 'Victorian freak show' light-hearted and funny to attract mass audience Does it really educate or is it just there to entertain? |
The Undateables Background and Context | "the title did have some problems + people didn't want to take part" - Liz Warner at 'Betty' began as a one off in 2006 C4 makes "cutting edge documentaries" |
The Undateables Narrative | light-hearted narration editing and 'carnivalesque' music somewhat mocking Sally Phillips - overtly patronising tone narrative structure for each episode is the same |
The Undateables Representation | intrusive to peoples' lives editing makes thing seem so different trying to challenge social prejudices the title itself is controversial Tom Sutcliffe criticised it for making light entertainment of disability |
The Undateables Audience Response | The Guardian - "offence equals controversy, controversy equals ratings" Daily Mail - "the nastiest, most dismissive title C4 producers have ever coined" The Telegraph - "eye-opening, refreshing ad brutally honest" Online Blog - "the title creates a sense of othering" Mencap - "people with disabilities are under-represented in the media" The Metro - "after its outing proved popular with the viewers" |
The Undateables Audience Postioning | sympathy/pity positioned to learn something whilst being entertained |
The Undateables Audience Targeting | listened to response for S01 and changed S02 tone of narrative voice shifts - less patronising introduce themselves music changes - "fairground" to "emotional" |
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