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Marketing do século XX, para clientes do século XXI

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Mind Map on Marketing do século XX, para clientes do século XXI, created by Romario Bertoldo on 12/09/2017.
Romario Bertoldo
Mind Map by Romario Bertoldo, updated more than 1 year ago
Romario Bertoldo
Created by Romario Bertoldo over 7 years ago
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Resource summary

Marketing do século XX, para clientes do século XXI
  1. 2° propósito: desenvolver a idéia
    1. 1° Etapa: Embasamento
      1. *perfil do consumidor, *Marketing tradicional *rotatividade de clientes
        1. *Em resposta: marketing de relacionamento e marketing de experiências
        2. 2° Etapa: questionário com os consumidores
          1. 3 Etapa: pesquisa com os gestores
            1. 1° propósito
              1. onde será defendido
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