OCVP Marketing

OCVP Marketing

BEFORE CONFERENCE
1. Showcase profile of the speakers
2. Do teaser video
3. Showcase theme of Y2B
4. Promote Virtual delegates attendance and tracking
5. Responsible for Y2B Social Media Channels and Webpage
6. Create the strategy to attract non-AIESECers
7. Design of visual materials
8. Responsible of writing of press releases
DURING CONFERENCE
1. Start of conference
  1. Opening video
    1. Showcase theme
    2. Speakers
    3. Key words to bring excitement
    4. Key figures and numbers of forum
      1. Delegates number
      2. Externals engaged
      3. Companies logos
2. Throughout
  1. Taking photos of each session in Y2B
  2. Video live streaming
    1. Of key segments
      1. Panel
        Allow virtual delegates to ask questions
      2. Keynote
      3. If possible breakout sessions
    2. Promotion of forum to virtual delegates who are not attendees
  3. Notes taking
    1. Media team can take down key notes and pointers being discussed in the sessions to have consolidated output
3. Lunch time and tea break and after
  1. Interview of delegates
    1. What was your WOW moment?
    2. Which speaker impressed you the most ?
    3. What do you love about Y2B?
  2. Interview speakers
    1. Ask on impression of AIESECers
    2. What do you enjoy about AIESEC
    3. Words of advice to delegates
4. Closing
  1. Closing recap video of Y2B
AFTER THE CONFERENCE
1. Profile videos of companies speeches
2. Profile members feedback on the conference
3. Produce Media Kit of Y2B Forum with testimonials and feedback from speakers and delegates
4. Deliver a final report of the area and design the final report of Y2B

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	Created by Elena Audi about 10 years ago