CONSUMER BEHAVIOR

CULTURE
1. ENCULTURATION
  1. LEARNING OF THE CULTURE OS ONE OWNS SOCIETY
2. ACCULTURATION
  1. LEARNING OF A FOREIGN CULTURE
3. SUM OF
  1. BELIEFS
    1. VALUE THAT A PERSON ASSIGNS TO ANYTHING
      1. IT COULD BE PRODUCTS, BRANDS STORES, ETC.
  2. VALUES
    1. ARE GUIDES FOR CULTURALLY PROPER BEHAVIOR OF A SOCIETY
      1. THE VALUES CAN ALLOW YOU TO KNOW IMPORTANT INFORMATION OF YOUR CONSUMERS
  3. CUSTOMS
    1. DAILY BEHAVIORS OR ROUTINES
      1. AS AN EXAMPLE, IF YOU KNOW THAT IN EGYPT SMOKE A LOT, CIGARETTES AND HOOKAHS PRODUCTS WOULD BE SELLED S LOT
4. REGULATE THE CONSUMER BEHAVIOR OF A PARTICULAR SOCIETY
SOCIO ECONOMICAL LEVEL
1. FORMED BY
  1. OCCUPATION
  2. EDUCATION
  3. INCOME
  4. OTHER VARIABLES
2. MEASURES
  1. SUBJECTIVE MEASURES
    1. MESURE BY THEMSELVES
  2. OBJECTIVE MEASURES
    1. MEASURED BY SOCIO ECONOMIC QUESTIONS
3. COMPOSITE-VARIABLE INDEXES
  1. PRIZM
    1. COMBINE GEOGRAPHIC WITH COCIOECONOMIC VARIABLES
  2. GEODEMOGRAPHIC CLUSTERS
    1. COMBINE GEOGRAPHIC WITH DEMOGRAPHIC VARIABLES
  3. SOCIOECONOMIC STATUS SCORE
    1. OCUPACIONAL STATUS
    2. FAMILY INCOME
    3. EDUCATIONAL ATTAINMENT
  4. INDEX OF STATUS CHARACTERISTICS
    1. INCOME
    2. OCCUPATION
    3. DWELLING AREA
    4. HOUSE
4. CONSUMERS HAVE DIFERENT BEHAVIORS THAT DEPENDS ON THE SOCIAL CLASS THEY BELONG TO
  1. KNOWING THEIR CHARACTERISTICS YOU CAN GUIDE YOUR PRODUCTS OR THE TYPE OF YOUR ADVERTISEMENTS
REFERENCE GROUPS
1. Characteristics
  1. INFORM
    1. THE INDIVIDUAL OF AN SPECIFIC PRODUCT
  2. COMPARE
    1. HIS BEHAVIOR WITH THE BEHAVIOR OF THE GROUP
  3. INFLUENCE
    1. TO ADOPT THE ATTITUDES AND BEHAVIOR OF THE GROUP
  4. LEGITIMIZE
    1. THE DECISION TO USE THE SAME PRODUCTS AS THE GROUP
2. REFERENCE GROUPS APEALS
  1. CELEBRITIES
  2. THE EXPERT
  3. THE COMMON MAN
  4. THE EXECUTIVE
  5. SPOKES-CHARACTERS
3. SERVES AS A POINT OF COMPARISON FOR AN INDIVIDUAL
  1. SO YOU CAN START A TENDENCY BY CONTROLLING SPECIFIC POWERFULL/ FOLLOWED/IMPORTANT PEOPLE
4. YOU CAN FOCUS YOUR MARKETING ON AN SPECIFIC KIND OF CONSUMER IN ORDER TO KNOW HOW A BIGGER GROUP THINK
SUBCULTURES
1. MAJOR SUBCULTUTAL CATEGORIES
  1. NATIONALITY
  2. RELIGION
  3. GEOGRAPHIC REGION
  4. RACE
  5. AGE
  6. GENDER
  7. SOCIAL CLASS
2. CULTURAL SEGMENTS WITHIN A LARGER MORE COMPLEX SOCIETY
3. KNOWING THE SUBCULTURES ALLOWS YOU TO KNOW SPECIFIC INFORRMATION OF YOUT MARKET SEGMENT

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CONSUMER BEHAVIOR

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	Created by Iván Alejandro Guzmán Chávez about 7 years ago