FASHION PRODUCERS

HAUTE COUTURE
1. made to your needs
2. finishes and perfect details
  1. hand techniques
  2. expensive materials
PRÊT-À-PORTE
1. ready to go
  1. collections of quick sale
    1. quality
    2. semi-personalized clothing
      1. prestige
        Yves laurent
        Tom ford
        Christian Dior
        Ralph laurent
        Versace
        Calvin Klein
FASHION DIRECTION:
1. cohesive marketing
  1. marketing
    1. improve your customers
2. Advertising, vitrinism, trend catcher
FASHION EDITORS
1. Educate the public
  1. Help create a style
2. journalists, stylists and photographers
  1. trend reports
    1. creation of collections
  2. creations of articles
LINE
1. Choose a good design based on your materials
  1. Buildings
    1. visual interest
      1. folds, cuts, ornamentation
  2. Lines and cuervas
    1. Good silhouette
      1. Highlight attributes
KNOCKOFFS
1. plagiarism of designs
  1. lower costs
    1. mass production
      1. very cheap
2. imitations
AVANT GRADE
1. Fashion creator
  1. Colors, fabrics, shapes and textures
  2. People expressing their individual style
BRIDGE
1. Style and price
  1. less expensive alternatives
    1. fewer uses of fabric
    2. other types of production
BUYING HOUSE
1. independent 30%
2. Shops
  1. associated shopping houses 70%
INTERNATIONAL BUYING HOUSES
1. Retail stores
2. foreign market
  1. shipments
MERCHANDISING
1. correct merchandise
  1. marketing activities
    1. goals
    2. planning
    3. production and delivery
  2. target clients
  3. financial goals
  4. production and delivery
    1. supply stores
2. SCHEDULING
  1. exhibition, sizes, samples, design and production
3. THE MERCHANDISE PLAN
  1. sales and profits
    1. meet sales goals
  2. suppliers
    1. exhibitions
SEASONS
1. Collections
2. price
3. eight months before

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FASHION PRODUCERS

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	Created by valeria lizalda over 6 years ago