16079260
Description
Mind Map by Alejandro Sierra, updated more than 1 year ago
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Created by Alejandro Sierra
over 5 years ago
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The evolution of negotiations of
intangible assets apart from industrial
property protection in biotechnology
- The tangible value of an enterprise is estimated in
very low percentages, i.e. about 20 %; the rest lies in
intangible assets that are difficult to measure or
estimate as a whole under the goodwill concept,
which hampers the negotiation leading to their
overvaluation or undervaluation during the
negotiating processes.
- GOODWILL
- immaterial value derived from factors such as the customers,
efficiency, organization, credits, prestige, experience, and the
position of the enterprise or business before third parties, a good
location, quality merchandise or services, good relationships with
the workers, labor stability, and the trust achieved in the financial
sector because of good management.
- It is a highly valued asset since it enhances the possibility
to obtain new clients, suppliers, credits and places the
enterprise in an advantageous position in relation to
competitors.
- It is a highly valued asset since it enhances the possibility
to obtain new clients, suppliers, credits and places the
enterprise in an advantageous position in relation to
competitors.
- immaterial value derived from factors such as the customers,
efficiency, organization, credits, prestige, experience, and the
position of the enterprise or business before third parties, a good
location, quality merchandise or services, good relationships with
the workers, labor stability, and the trust achieved in the financial
sector because of good management.
- GOODWILL
- Three Examples of
negotiations of intangible
assets:
- In 2006, Google purchased YouTube for 1.2
billion dollars, which reached the
headlines of the brand stock exchange.
Out of the entire purchase, only 200
million were attributed to the identified
intangible assets and 83.4 % to goodwill.
- Walt Disney paid 7.5 billion dollars for the Pixar digital
animation studio. The intangible assets, brand and commercial
names were valued in only 200 million dollars while the goodwill
assets were valued in 5.6 billion dollars.
- When Proctor and Gamble purchased Gillette in 63 billion dollars in
2005, the intangible assets were valued in 55 billion dollars, of which
35 billion corresponded to goodwill, representing 63.6 % of the
intangible value
- In 2006, Google purchased YouTube for 1.2
billion dollars, which reached the
headlines of the brand stock exchange.
Out of the entire purchase, only 200
million were attributed to the identified
intangible assets and 83.4 % to goodwill.
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