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B1.2: Responses to a changing environment

benprice99

Matriz de Boston

Description

Mind Map on Matriz de Boston, created by Trabajos UD on 09/07/2019.

Mind Map by Trabajos UD, updated more than 1 year ago

	Created by Trabajos UD over 5 years ago

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Resource summary

Matriz de Boston

Características
1. Boston Consulting Group
2. Identifica la importancia de los productos
3. Involucra toda la organización
4. Estudia el comportamiento del mercado
5. Evalúa la participación del producto en el mercado
6. Evalúa el crecimiento del producto
Cuadrantes
1. Estrella
  1. Gran crecimiento
  2. Gran participación en el mercado
2. Vaca Lechera
  1. Bajo crecimiento
  2. Alta participación de mercado
3. Interrogante
  1. Gran crecimiento
  2. Poca participación de mercado
4. Perro
  1. No hay crecimiento
  2. Baja participación de mercado

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