Can a trademark or trade
name application be sold
or transmitted
Yes, the rights to an
application, or a brand or
trade name are
transferable by all
recognized means for the
right in order to have an
effect against third parties,
acts of transmission must
be registrered with the
superintendency of
Industry and Commerce
(SIC)
To register a brand it
is necessary to
perform 2 steps:
Step 1. Marking
Background Consultation:
lt is a search, through
which it is possible to
show if the mark of your
interest can be registered
or if there is any
previously registered sign,
that constitutes an
obstacle to obtain it.
Step 2. Trademark
Application: lt is the
procedure that must be done
before the Superintendence
of industry and Commerce to
obtain the registration of a
trademark. Currently, this
procedure lasts
approximately 7-10 months,
in case there are no
obstacles, such as
oppositions or denials.
Why a registered trademark?
Have priority over
third parties who
want to register your
brand, in countries
where you do not
have it registered
Protect the
domain name
on the
Internet
Create a "Brand
Value" (Goodwill),
an intangible asset
for the company
Prevent others from
trying to register a
brand similar to yours
Differentiate
yourself
from the
competition
Protect against third parties who
are using the same or similar
name, exercising the legal actions
that correspond.
• Grant licenses,
franchises and
obtain royalties.
Definition
How I know pronounce The trademark
registration is a procedure through
which an entrepreneur obtains the
exclusive right to use a sign
{expression or Lago) to identify their
products or services ,in order to
differentiate themselves from their
competitors.
Is the registration
valid in other
countries?
In principle, the rights on the
trademark registration processed
and granted in Colombia will have a
territorial limitation referred to the
territory of the country, therefore,
the trademark registrant on lacks
protection abroad and if you wish
Protect tin another country. You
must request registration in that
country.
Not obstinately prior, if any,
according to the fulfillment of
certain conditions the rights
conferred with the registration
of a brand in • Colombia can be
extended to other countries, in
accordance with international
agreements signed between
Colombia and other Nations.
This happens, for example, with
the Andean Community
countries, the countries that
have signed the Paris
Convention and the countries
that have signed the Washington
Convention.
Page
where you
must
register
Superintendence of Industry and Trade Marks (2019)
recovered from http://www.sic.gov.co/marcas.