19863930
Description
Mind Map by Luis Pineda, updated more than 1 year ago
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Created by Luis Pineda
about 5 years ago
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Advantages of understanding the value
of intangible assets in a business
- Intangible asset
- They are assets that the company owns and
cannot be physically perceived, represented
in rights, privileges or competitive
advantages that are valuable because they
contribute to an increase in income or profits
- They must offer companies
measurable benefits in the form of
additional income and benefits
- An intangible asset that has an economic
value must offer benefits measurable
benefits in the form of additional income
- In a company you must have good relationships with
both customers and employees, this creates a good
working environment
- In a company you must have good relationships with
both customers and employees, this creates a good
working environment
- An intangible asset that has an economic
value must offer benefits measurable
benefits in the form of additional income
- They must offer companies
measurable benefits in the form of
additional income and benefits
- They are assets that the company owns and
cannot be physically perceived, represented
in rights, privileges or competitive
advantages that are valuable because they
contribute to an increase in income or profits
- Advantages
- Intangible assets are very useful because they help
significantly improve the competitiveness of a
company and attract more customers
- A useful intangible asset can
determinate in a good way the
financial position of a company
- Intangible assets properly
managed help reduce costs,
Increase productivity and profits
- Intangible assets help to innovate and improve
the different processes of the company and the
skills and knowledge of employees
- Intangible assets help to innovate and improve
the different processes of the company and the
skills and knowledge of employees
- Intangible assets properly
managed help reduce costs,
Increase productivity and profits
- A useful intangible asset can
determinate in a good way the
financial position of a company
- Intangible assets are very useful because they help
significantly improve the competitiveness of a
company and attract more customers
- Examples of intangible assets
- Intangible assets related to marketing: Used to
promote products and services such as product
brands and factory certifications
- Intangible assets related to customer:
supply contracts, advertising, licensing
- Intangible assets related to technologies:
Resulting intangible assets of intellectual
property rights and knowledge transfer
- Intangible assets related to artistic nature:
They come from the right of various works of
art or creations
- Intangible assets related to artistic nature:
They come from the right of various works of
art or creations
- Intangible assets related to technologies:
Resulting intangible assets of intellectual
property rights and knowledge transfer
- Intangible assets related to customer:
supply contracts, advertising, licensing
- Intangible assets related to marketing: Used to
promote products and services such as product
brands and factory certifications
- ELABORATED BY: LUIS LEONARDO PINEDA GONZALEZ
GROUP #: 212032_18 DATE: 20/10/2019
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