The purpose of any licensing negotiations is for
both sides to identify clearly what each wants
from the commercial arrangement they intend
entering into.
THE TEAM
It is unwise to negotiate on your own, as
points and issues may arise that you are
either unsure of or misinterpret.
Decide on who will lead the negotiations and outline
the process the team should follow in accepting or
rejecting proposals during the negotiation.
To conclude terms, he must be
convinced that the deal is right for his
organisation.
Ultimately, your management
board probably makes the final
decision
NEGOTIATING
The process of negotiation
is frequently informal
More usually, the parties meet
several times to discuss the
technology.
Es importante evitar iniciar
negociaciones con el intercambio de
un acuerdo de licencia de plantilla.
The contract must fulfil three
essential elements. There must be:
Terms of exchange
specified for the bargain
Mutual exchange.
Something of value
exchanged
THE TERMS
Licence Fee
Royalties
Setting the Royalty
Rate
Minimum Royalty
Resetting Minimum
Royalties
is a payment that,
typically, is separate to
royalty payments
HEADS OF AGREEMENT
Parties
Start date
Duration
Nature of licensed IP (patent,
copyright, know-how, etc.)