“Culture” stems from the Latin word ‘cultura’ that means cultivate the ground
Scholars used the word ‘culture’ to denote ‘ universal human capacity’
Tyler (1871) defined culture as a complex whole which includes language, knowledge, beliefs, art, moral, law, and other habits acquired as a member of a society
Culture as learned
Cultural orientation begins at birth,
First language
Socialization: behavior imposed by a society
Beliefs: assumptions about ourselves and other people
Values: what is right or wrong
Traditions: customs, rituals, and practices pass down from one generation to another
Cultural norms: expectations of appropriate behaviors
Cultural shema: knowledge of the world can be used in thinking and communication
Worldviews: philosophical beliefs about nature of humanity
Culture as
shared
Culture is shared by members of groups
Race: categorize people into different groups
Ethnicity: people who share a common
culture
Subcultures: the smaller group that exists in a larger culture
Speech communities: people who use the same variety of
language
Ingroups: groups with whom one feels emotionally
close
Outgroups: groups with whom one feels no emotional
ties
Culture as relative
Ethnocentrism: point of view that accepts one’s group’s standards as the best
Ethnocentric mindset: individuals may make snap judgments about unfamiliar behaviors
Ethnorevelatism: cultures can only be understood relative to one other and that behavior can be understood in a cultural context
Culture as dynamic and mediated
Culture profile evolves as we mature and experience life
We are exposed to new ways of being
Culture is created and challenged through discourse
Experience of culture can be affected by aspects of
ideo
Intercultural interaction: people socializing in a different linguistic and cultural environment
Culture as individual, fragmentary and imaginary
Each person has her own perception of cultural elements
A particular language can mark our affiliation with a group
Our understanding of “culture” depends on our social background
Imagined community: how notions of culture are socially constructed
Culture as nation: differences within national boundaries, ethnic groups, and races are obscured
Culture as contested and as communication
Culture is a code that we learn and share
Culture is transmitted and learned through verbal and nonverbal communication
Thanks to communication media we can preserve and pass along cultural elements
Communication practices are transmitted by culture of each region